Professional Experience

Texas Music Magazine
Editor, online newsletter, June 2008 - 2010

  • Edited bi-weekly e-zine
  • Wrote news items, features stories, and CD reviews
  • Continues to contribute to both newsletter and magazine

News Editor, October 1999 - June 2001

  • Integral member of editorial team for the launch of new print magazine
  • Wrote and reported on music news events for the entire state of Texas; coordinated news staff
  • Coordinated and communicated with news sources
  • Edited content for feature articles
  • Wrote feature stories, researched subject matter and interviewed sources

Austin Business Journal, Freelance Writer, May 2000 - September 2000

  • Interviewed sources and wrote articles on business topics:

Compaq Computer, positions in marketing and management, December 1995 - August 1999
Channel Finance Manager, Compaq Capital, October 1998 - August 1999

  • Developed leasing partnerships with distribution channels through alliance agreements and programs
  • Developed communication materials and marketing collateral to support programs and alliances
  • Integrated leasing programs with reseller program offering
  • Led Compaq Capital E-commerce initiatives through Reseller Storefront Program, Compaq Partner Network, and Point of Order integration

Manager, Reseller Programs and Authorizations, October 1997 – October 1998

  • Managed and developed ten professionals in reseller programs and authorizations functions
  • Updated and maintained SAP system of over 12,000 Compaq North America Resellers
  • Administered reseller marketing fund programs in excess of $15 million
  • Performed analysis and reported reseller program performance
  • Planned strategy, administered recruitment, and maintained data for Compaq Partner Network secured web site
  • Represented channel and reseller programs on the Online Commerce Reseller Storefront Program Team
  • Managed recruitment of Compaq distribution channels
  • Coordinated integration of reseller network from acquisition organizations (i.e. Tandem/Digital)
  • Interfaced cross-functionally with Service, Communications, and Systems organizations
  • Delivered training and education to reseller and field community

Program Manager, December 1995 – October 1997
Small/Medium Business Solution Provider Program - managed reseller program focused on reaching small/medium business end-user customers

  • Researched small/medium business market
  • Developed program positioning and terms and conditions
  • Developed communication materials including program collateral and direct marketing
  • Managed recruitment effort of over 3000 resellers
  • Developed and implemented lead management program
  • Managed team of cross-functional resources in support of program
  • Coordinated program funding and support elements

Commercial Mail Order Program - managed reseller program focused on reaching small/medium end-user customers that purchase through direct mail or catalog

  • Researched the usage of mail order by small/medium business customers
  • Developed program positioning and terms and conditions
  • Created communication materials including program guide and training materials
  • Recruited and trained resellers at eight (8) mail order companies
  • Managed and coordinated efforts of cross-functional activities in support of program
  • Coordinated support infrastructure including field training, product marketing, and support
  • Managed marketing fund program
  • Developed and communicated bonus and goal information

NCR Corporation, positions in marketing and managment, August 1985 - December 1995
Senior Business Manager
, Professional Services, January 1995-December 1995

  • Managed development effort of professional services with a budget in excess of $1M
  • Led team of developers and product managers in development of first multimedia CD-ROM based professional service tool, a methodology for Application Development
  • Developed business plan for Application Services including market research, competitive analysis, opportunity analysis, and feasibility study
  • Created and executed marketing plans including campaign development and agency management
  • Developed educational program for training field associates
  • Conducted training sessions
  • Negotiated contracts and managed relationships with third party development and marketing firms

Business Planning Manager, Worldwide Logistics, February 1993-January 1995

  • Managed staff of business planning analysts for logistics and distribution decision-making
  • Developed and executed budget in excess of $50 million
  • Developed customer-focused support model for department
  • Implemented division network strategy
  • Re-engineered reporting and planning systems using Hyperion and MS Excel
  • Developed division training database in MS Access

Senior Marketing Analyst, International Planning and Analysis, August 1991-February 1993

  • Provided business planning support to the Pacific Marketing Group
  • Accumulated and disseminated marketing plan information for over 40 countries
  • Developed presentations for Senior Level Management on Pacific marketing activities and International presence
  • Analyzed competitive information and prepared reports for executive review
  • Re-engineered quarterly review system in MS Excel

Senior Analyst, NCR Credit Corporation, October 1989-August 1991

  • Developed marketing and operational plans
  • Reviewed and communicated credit decisions to leasing customers and sales associates for a portfolio of accounts exceeding $100 million
  • Developed automated credit review matrix and credit tracking database
  • Developed and communicated policy for fixture leasing
  • Analyzed municipal bond rating system
  • Managed relationship with internal and external legal consultation
  • Taught financial concepts course to marketing personnel

Sales Account Manager, Retail Products Division, Richmond, VA, August 1985-May 1987

  • Sold computer equipment to retail industry customers
  • Installed equipment and trained users
  • Developed proposals and demonstrated products
  • Consulted retail customers on effective business practices